Must A Aspiring Influencer Pal Stop Using People for Content?
The Prosecution: Beth
Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it’s like a jumpscare.
A close companion of 10 years, Marielle, calls herself the “content queen”. It’s fun for a short while, but it strains our friendship.
She is an extrovert, she feels the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.
She isn’t exactly an influencer yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it comes like a surprise: I might be no makeup on, an awkward face or be captured mid-bite. It’s uncomfortable.
Marielle also anticipates that I will to record her at inopportune moments. Often I'm in conversation to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has turned into me being her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. I've been invited to several brand events, which was nice, but that doesn’t make up for all the time and effort I spend helping her create material.
I appreciate that she has supported me with my design career, but I don’t want our friendship to become merely a tally of favours. I don't believe she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that makes us look good for her vlog.
She will say, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I am not a prop for her online persona.
The Other Side: Marielle
I want my friend to see that the creations we produce together can get us an opportunity.
I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Creating videos and documenting experiences online allows me to express myself and engage with people in new ways.
I don’t see myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on TikTok who execute that style of informal, self-made film-making.
Content creation is my interpretation of living actively: observing the details, sharing them with an audience that values the art behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my way of offering access, giving her a opportunity to witness behind-the-scenes moments that could help her career in design too. That’s not leverage, it's simply being pragmatic.
I would take her to such functions even if she didn’t help me, but I desire her to see what the work we create together can get us: an opening. I understand not everyone enjoys being on camera, but often unplanned moments is what makes content authentic. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.
I don't demand anyone to be my personal filmmaker, but companions support one another in small ways. I thought filming a short video here or there would be enjoyable for Beth. Creativity thrives in partnership, and having Beth around makes projects lively and pleasurable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I record our time together.
I cherish our friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like asking before recording, and avoiding shots that might make her uncomfortable.
This isn’t about power, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s enjoyable for both of us.
Outside Perspectives: Reader Opinions
Should Marielle stop recording herself and her friend when they are out together?
There’s nothing more excruciating than having a friend point a camera at you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25
When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply all those around her is willing material. She needs to respect Beth’s privacy.
Another reader, 26
Marielle might love producing videos and showing off her life online, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to listen to what Beth wants.
Emma, 27
It sounds like you care about each other, so cling to that and ensure it’s the priority in your friendship. Foster some real memories, where genuine feelings are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53
She seems to be not fully engaged nor genuine when they're together – she’s working. Both seem confused as to what’s reasonable. The answer is not found in trying to change one another, but in each setting defined boundaries around what feels acceptable to them and determining if there is an acceptable middle ground.
A final view, 71
Now You Be the Judge
In an online poll: has she been over-exposing their friendship?