The platform is rolling out a updated setting that allows them to cut down on the amount of AI-created videos appearing in their feeds. This step comes as the company disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a widespread launch. This advancement comes amid a increase in AI content, fueled by recent content generation software.
AI Content on Other Platforms
It has been noted that nearly a tenth of the most rapidly expanding content creators on another major platform only show content made by AI. A significant portion of this output is classified as low-quality AI content, a label for substandard, mass-produced content that is often illogical or surreal.
Based on user feedback that a lot of users appreciate content made with AI tools, ranging from digital art to science explainers, and we want to provide users the power to increase or decrease of that, depending on their own preferences,” stated a company executive.
Volume and Proportions
TikTok shared that there are now 1.3bn videos on its network identified as AI-generated. Collectively, in excess of 100 million media items are uploaded to the platform daily, making AI content a limited portion of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the level of AI content they view by accessing the content preference option in the application and selecting the AI content topic. Further subjects that are already be controlled under the setting include politics, clothing, beauty, and dance.
Content Labeling and Policies
TikTok’s policies require creators to tag “realistic” artificially created content, and it bans dangerous deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Furthermore, the service will henceforth attach an “AI-made” watermark to content produced via its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This measure is designed to help prevent users from seeking to circumvent the tagging system.
Responsible AI Funding
TikTok is additionally launching a $2m educational fund for professionals and institutions to develop educational content about ethical AI use. This program will assist charitable organizations focused on training coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during debate over intentions to lay off hundreds of safety staff in the UK. It is expected to cut hundreds of positions in its content moderation team in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but AI can protect employees by filtering out the most distressing content before it gets reviewed by staff. TikTok announced a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
